Juan Graña

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Professional profile

Expert on creativity applied to marketing, lateral marketing and neuromarketing. Researcher of new neuroscientific technics applied to marketing. Among them, technology innovation, methodology and neuromarketing protocols as well as behavior patterns and consumer buying conducts.

Profesor de El neuromarketing

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  Founder of: Uno Consulting Corporate, strategic marketing services company and Neurologyca Science & Marketing, one of the companies of neuromarketing more innovative in Europe, as for its technical means, as well as for its experience and innovation. In both companies he is the General Manager.

  Previously, he has been more than twenty years linked to marketing with executive positions in different multinational companies. Manager of Marketing Grupo Editorial Person Education, university divisions and large consumption. Accounts director in Ogilvy & Mather wearing brands such as: Cepsa, Jaguar, Air France, Telefonica PYMES among many others. Marketing director of Essilor, working with brands such as Varilux, Nikon and Crizal. Manager of Natural Optics group. Director of internationalization of Pumade S.A.

  Always very active seeking innovation and new tendencies in the world of marketing. In some time, de first ones to apply loyalty programs and CRM strategies in not immature markets (90’s). Without losing that attitude and with the support of neuroscience companies, the last few years he has investigated the last studies on consumer behavior. Because of that he has a deep knowledge about Lateral Marketing and specially Neuromarketing.

  Usual lecturer and trainer in APD (Asociación para el Progeso de la Dirección), chambers of Commerce and in the program “Ser Empresa” in the radio station Cadena SER. Conferences and sometimes courses in different associations and entrepreneurs meetings, as well as trainer “in Company” for different companies.